Well, at first I could not believe it. It was one of the those “if pigs could fly” things. The pharmaceutical industry is supporting the Obama administration’s health care reform efforts. How could this be? Did they not fight tooth and nail against “Hillary Care” back in the early nineties? Now they are supposed to spent 100 million bucks on ads that support it! WTH?!?!!
Simple. I think they see the writing on the wall with SOME sort of reform coming and they don’t want to be seen as the bad guys. Thus they are throwing their support in – IN EXCHANGE for some plum deals.
B. Preventing the government from further meddling in setting the price of drugs (something I think the government HAS to do eventually and evidently many Democrats agree with)
Thus, they are going to look good while getting these good deals plus a huge new pool of patients with insurance! Voil`a! Makes them look good AND keeps them rich!